The Rise and Fall of Mahindra Mojo: What Went Wrong?

image courtesy: Mahindra Introduction: The Mahindra Mojo was a highly anticipated motorcycle when it was launched in India in 2015. With its unique design, powerful engine, and advanced features, it was poised to take the Indian motorcycle market by storm. However, the Mojo failed to live up to its expectations and could not make a significant impact in the highly competitive Indian motorcycle market. In this blog, we will explore the reasons behind the Mojo's failure and the lessons that can be learned from it. image  courtesy: AutoX Description: The Mahindra Mojo was a premium motorcycle designed for the Indian market. It featured a 300cc liquid-cooled, fuel-injected engine that produced 27 bhp and 30 Nm of torque. The bike had a six-speed gearbox and a top speed of 145 km/h. The Mojo was equipped with advanced features such as upside-down front forks, a mono-shock rear suspension, dual exhausts, and a digital instrument cluster. The bike also had a distinctive design, with a bul...